Runway
A toolbox for AI video: generate clips from text or images, change scenes and upscale to 4K.
What it does
Runway generates short video clips from a description or a starting image and keeps characters and locations recognisable across shots. Existing footage can be changed, extended and upscaled to 4K. On top come image generation, music, sound effects and voices, plus brand kits so colours and logos are right. An API lets you build the models into your own applications.
Who it suits
Creative teams and agencies that need animatics, social media clips, product visualisations or backgrounds without shooting every scene.
Data protection and rights
Processing takes place in the USA; we found no option for Europe. Runway is certified to SOC 2 Type II and ISO 27001. Whether your own content is used for training by default is not clear from the privacy policy – clarify this before uploading confidential material, ideally on the Enterprise plan.
Limits
Billing uses credits that expire at the end of the month; the starter credits in the free tier are one-off. Longer coherent scenes and precise movements take many attempts.