Agency · Insights
Knowledge from practice.
This is where we write down what occupies us in projects: what really works with AI, how we build websites and apps, what matters in design and how companies get found. Honest, concrete and free of buzzwords.
02 · Topics
Pick your topic.
Four topic areas, one common thread: digital solutions that work in everyday life. Choose the topic on your mind right now.
9 articles
Artificial Intelligence
Chatbots, automation, data privacy and what AI actually delivers in everyday business.
8 articles
Software Development
Websites, apps and interfaces: architecture, performance, accessibility and clean engineering.
7 articles
Design
Corporate design, typography, color and motion — design that holds up in everyday use.
6 articles
General
How we work: processes, collaboration, pricing and a look behind the scenes of agency life.
03 · All articles
Latest posts.
- Artificial Intelligence
GEO: How to Become Visible in AI Answers
Generative engine optimization in practice: how ChatGPT, Perplexity and Google AI overviews find sources and what you can do to get named.
- Artificial Intelligence
AI Agents in Everyday Work: Uses, Limits and Safety
What sets AI agents apart from chatbots and workflows, when which solution fits, which fields of use have proven themselves and which safety rules you need from the start.
- Design
Noir Editorial: Design as an Attitude
Our design philosophy: reduction, a dark default, clear typography. What “Noir Editorial” means and how it shows on our website.
- Software Development
Why We Build Our Website Statically
Static with Astro: little JavaScript, high speed, a small attack surface and the limits of this approach. When frameworks are the better choice.
- General
Remote Work at the Agency: What Remains After Three Years
Asynchronous communication, digital creative processes and the right amount of in-person exchange — our verdict after years of distributed work.
- Artificial Intelligence
ChatGPT in Business: What Works — and What Does Not
Three forms of use, typical use cases, common pitfalls and a five-step approach: how to use ChatGPT and similar models in your company in a sensible way.
- Design
Typography for the Web: More Than Choosing a Font
Variable fonts, fluid type scales, optical kerning — typography on the web is far more than choosing a font family.
- Software Development
Web Performance: Understand and Improve Core Web Vitals
LCP, INP, CLS and TTFB: what the values mean, where you achieve the most, how lab and field data differ — with an example and a checklist.
- Software Development
API Design Best Practices: Interfaces That Last
Good APIs are like good architecture — you don't notice them when they work. Principles for long-lived, developer-friendly interfaces.
- General
Digital Client Communication: Less Is More
How we make client projects more efficient and more pleasant with clear processes, a good briefing and honest communication.
- Artificial Intelligence
LLM Fine-Tuning: When Generic Models Aren't Enough
Off-the-shelf language models are good — but specialized use cases call for tailor-made adaptations. A technical report from experience.
- Design
Getting Dark Mode Right
Dark mode is more than inverted colors. Contrast, color temperature, shadows — how to design a true dark interface.
- General
Sustainable Web Development: The Carbon Footprint of Websites
Every page has an ecological footprint. How performance optimization and deliberate technology choices make websites sustainable.
- Software Development
Accessible Websites: A Practical Guide to WCAG 2.2
Semantic HTML, keyboard, contrast and testing: what WCAG 2.2 requires, what the accessibility act means for websites and how to test accessibility.
- Design
Corporate Design in the Age of AI
If AI tools can generate logos — what role is left for strategic corporate design? Putting it in perspective.
- Artificial Intelligence
AI in Customer Support: What It Delivers and How to Introduce It
When AI pays off in support, what escalation, knowledge base and measurement look like and how to introduce it in stages without risking quality and data protection.
- Software Development
Vanilla JS vs. Frameworks: The Honest Trade-Off
React, Vue, Svelte — great tools. But not always the right tool for the job. When we deliberately decide against them and why.
- General
Optimizing Agency Processes: What Saves Us a Lot of Time
From writing proposals to launch — which processes can be standardized and where it pays to deliberately leave room for freedom.
- Artificial Intelligence
Automation with AI Workflows: A Guide with Checklist
Which processes suit AI automation, how a workflow is built, which tools exist and how to calculate expectations and benefit realistically.
- Design
Animation in Web Design: When It Helps, When It Gets in the Way
Animations direct attention, convey character and communicate hierarchy — when they're used correctly. A critical look.
- Artificial Intelligence
Prompt Engineering: Eight Principles, a Template and Examples
Eight principles for better prompts with a before-and-after example, a template to take away, notes on prompt injection and a prompt library for your team.
- Software Development
CSS Variables as the Foundation of a Design System
How to build a robust, maintainable design system with native CSS custom properties — without build tools and without overhead.
- General
Pricing Web Projects: Transparency as a Principle
Hourly rate or fixed price? How we estimate web projects, what clients really want to know — and why we'd rather communicate too much.
- Design
Color Systems for Agencies: More Than a Palette
How to develop a color system that works across all touchpoints — from the website to print to the app.
- Artificial Intelligence
AI and Data Privacy: What Companies Need to Know Now
GDPR, DPAs, third countries and shadow AI: a practical overview with a data traffic light and checklist so you use AI in your company with data protection in mind.
- General
Feedback Culture in an Agency: Formats That Work
How to build an open feedback culture in an agency: attitude, proven formats, rules for good feedback and a checklist.
- Software Development
Our Git Workflow at the Agency
Feature branches, Conventional Commits and a clear review process — how we work efficiently with Git in small teams.
- Design
UX Research for Small Teams: What Really Works
Not every project needs a lab. Which UX research methods deliver valid insights even on a small budget.
- Artificial Intelligence
What AI Means for Agencies — and What It Doesn't
AI doesn't replace creative work, but it changes how we do it. An essay on the transformation of the agency industry.
- Software Development
The Comeback of the Static Website
Jamstack, SSG, edge rendering — why static websites are out in front again and what that means for modern web projects.