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Services · Visibility

SEO & GEO

Classic search engine optimization and the new discipline of generative engine optimization — for visibility today and tomorrow. People no longer only search on Google, they ask ChatGPT, Perplexity and AI overviews. We make sure you are found and mentioned in both worlds.

01 · SEO

Get found by real people.

Technical SEO, content strategy and link building — sustainable, measurable and without black-hat tricks. We start with a clear picture of where you stand and then work on the levers that really matter for your goal.

Technology

Technical SEO

Crawlability, indexing, load time, Core Web Vitals and clean site structure: we remove obstacles so search engines understand your content.

Content

Content strategy

Topic and keyword research by search intent, topic clusters and an editorial plan — content that really answers questions.

Authority

Link building

High-quality links through good content, digital PR and genuine partnerships — sustainable and without risky shortcuts.

Local

Local SEO

Google Business Profile, local directories and reviews make sure customers in your region find you.

02 · GEO — Generative Engine Optimization

Visible in AI search.

ChatGPT, Perplexity, Google AI Overviews — we optimize your content for the new generation of AI-powered search. Instead of a list of results, these systems give direct answers and name only a few sources. The goal of GEO is that you are among them: easy to understand, trustworthy and clearly attributable.

Structure

Answer-ready content

Clear questions and answers, precise definitions and summaries make content easy for AI systems to quote.

Data

Structured data

Schema.org markup and clear entities (organization, people, products, locations) help machines classify you correctly.

Trust

Sources & authority

Author profiles, evidence and mentions on trustworthy sites strengthen credibility — in the sense of E-E-A-T.

Access

AI crawlers & llms.txt

We control what AI systems may read and prepare your content in machine-readable form with llms.txt and a clean structure.

03 · Measuring success

Results you can see.

SEO and GEO are long-term projects — so we define up front how we measure success and report in plain language instead of a jungle of metrics.

Visibility

Rankings & visibility

We track positions for relevant search terms and the development of your visibility over time.

Impact

Traffic & conversions

Visitors, inquiries and sales show whether visibility really brings business — measured with privacy in mind.

AI

Mentions in AI answers

We regularly check whether and how your company is mentioned in AI answers and derive actions from it.

Report

Reporting & recommendations

Regular, clearly understandable reports with concrete next steps — instead of a graveyard of numbers.

04 · Process

In four steps to more visibility.

We work in a structured way: analyze first, then plan, implement and measure.

Step 1

Audit & analysis

We review technology, content, competition and visibility on Google and in AI systems and find the biggest levers.

Step 2

Strategy & plan

From the findings a prioritized roadmap emerges, with measures, timeline and goals.

Step 3

Implementation

Technical optimization, new and revised content and structured data are implemented — coordinated with you.

Step 4

Monitoring & optimization

We measure results, learn from them and adjust continuously — because search keeps changing.

05 · Frequently asked questions

Questions about SEO & GEO.

What is the difference between SEO and GEO?
SEO optimizes for classic search engines such as Google: the goal is good placement in the results list. GEO (generative engine optimization) makes sure AI systems such as ChatGPT, Perplexity or Google AI Overviews understand your content, use it as a source and mention it. The two complement each other — good content and clean technology help in both worlds.
How long does it take for SEO to work?
SEO is a long-term project. First improvements in technical areas often show after a few weeks; for noticeably more visibility and inquiries you should expect several months. We deliberately do not give guarantees for specific rankings — serious SEO cannot deliver that.
Can mentions in ChatGPT or Google AI Overviews be guaranteed?
No. AI systems decide for themselves which sources they mention, and their answers change. We improve the chances by preparing content in an understandable, evidence-based and well-structured way and by regularly checking how you appear in AI answers.
What does SEO cost?
It depends on starting position, competition and goals. We start with an analysis, after which you receive a transparent quote — either as a one-time project (for example an audit with an action plan) or as ongoing support.
Do I need SEO if I run Google Ads?
Ads bring visitors quickly but stop as soon as the budget stops. SEO builds lasting visibility. Many companies combine both: ads for quick results, SEO for lower cost per visitor in the long run.
What is llms.txt and do I need it?
llms.txt is a proposal for a text file that gives AI systems an overview of your most important content. Whether and how providers use it is open — the effort is small and the downside is zero. More important are good content, a clean structure and structured data.
What role does structured data play?
Structured data (Schema.org) describes content for machines: who you are, what you offer, which questions you answer. It helps search engines and AI systems classify your pages correctly and can enable additional displays in search results.
Do you work sustainably and without black-hat methods?
Yes. We rely exclusively on measures that comply with search engine guidelines: good content, clean technology and genuine recommendations. Purchased links, mass-produced texts without quality or tricks that work briefly and harm in the long run are not part of our work.

06 · Keep reading

More on visibility in practice.

Practical knowledge on GEO, performance, accessibility and sustainable websites.

All articlesAll projects

Blog

GEO: How to Become Visible in AI Answers

Generative engine optimization in practice: how ChatGPT, Perplexity and Google AI overviews find sources and what you can do to get named.

Read more →

Blog

Web Performance: Understand and Improve Core Web Vitals

LCP, INP, CLS and TTFB: what the values mean, where you achieve the most, how lab and field data differ — with an example and a checklist.

Read more →

Blog

Accessible Websites: A Practical Guide to WCAG 2.2

Semantic HTML, keyboard, contrast and testing: what WCAG 2.2 requires, what the accessibility act means for websites and how to test accessibility.

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Blog

Sustainable Web Development: The Carbon Footprint of Websites

Every page has an ecological footprint. How performance optimization and deliberate technology choices make websites sustainable.

Read more →

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