Topic
Artificial Intelligence
Chatbots, automation, data privacy and what AI actually delivers in everyday business.
9 articles
Latest posts.
- Artificial Intelligence
GEO: How to Become Visible in AI Answers
Generative engine optimization in practice: how ChatGPT, Perplexity and Google AI overviews find sources and what you can do to get named.
- Artificial Intelligence
AI Agents in Everyday Work: Uses, Limits and Safety
What sets AI agents apart from chatbots and workflows, when which solution fits, which fields of use have proven themselves and which safety rules you need from the start.
- Artificial Intelligence
ChatGPT in Business: What Works — and What Does Not
Three forms of use, typical use cases, common pitfalls and a five-step approach: how to use ChatGPT and similar models in your company in a sensible way.
- Artificial Intelligence
LLM Fine-Tuning: When Generic Models Aren't Enough
Off-the-shelf language models are good — but specialized use cases call for tailor-made adaptations. A technical report from experience.
- Artificial Intelligence
AI in Customer Support: What It Delivers and How to Introduce It
When AI pays off in support, what escalation, knowledge base and measurement look like and how to introduce it in stages without risking quality and data protection.
- Artificial Intelligence
Automation with AI Workflows: A Guide with Checklist
Which processes suit AI automation, how a workflow is built, which tools exist and how to calculate expectations and benefit realistically.
- Artificial Intelligence
Prompt Engineering: Eight Principles, a Template and Examples
Eight principles for better prompts with a before-and-after example, a template to take away, notes on prompt injection and a prompt library for your team.
- Artificial Intelligence
AI and Data Privacy: What Companies Need to Know Now
GDPR, DPAs, third countries and shadow AI: a practical overview with a data traffic light and checklist so you use AI in your company with data protection in mind.
- Artificial Intelligence
What AI Means for Agencies — and What It Doesn't
AI doesn't replace creative work, but it changes how we do it. An essay on the transformation of the agency industry.