03 · Corporate design · Web development · B2B
Corporate design & website for B2B SaaS
A B2B software provider was growing fast — its visual identity and website weren't keeping up. No consistent design, no design system, no clear brand image.
- Corporate design
- Design system
- Web development
- Figma
- 6 wks
- from briefing to launch
- +41%
- more demo requests after launch
- 1 system
- for web, print and sales decks
01 · Problem
The company used different logos in different formats, no defined color palette, and three different typefaces across all its materials. The website was outdated, not optimized for mobile and converted poorly. Prospective enterprise customers perceived the company as smaller than it actually was.
02 · Solution
vona developed a complete visual identity from the brand core: logo system, color palette, typography, spacing and component system. All documented as a design system in Figma — usable for web, print and presentations without outside help. In parallel, a new marketing website: semantic HTML, fast, with a clear conversion path to demo requests.
03 · Result
Launch after 6 weeks. In the first 90 days after launch: 41% more demo requests through the website. The team uses the design system in-house for all new materials — no more inconsistencies. Several enterprise customers cited the professional appearance as a factor in their purchase decision.
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